The Dollarization Discipline: How Smart Companies Create Customer Value.and Profit from It
Fox, Jeffrey J., Gregory, Richard C.
Language: English
Published by Wiley, 2004
- Signed
- Hardcover
- Used
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
Condition: Used - Very good
US$ 6.99
Quantity: 1 available
Add to basketItem description from seller
Signed Copy . Signed/Inscribed by Fox on front endpage and on letter laid in.
Seller Inventory # F07OS-01452
- Title
- The Dollarization Discipline: How Smart Companies Create Customer Value.and Profit from It
- Author
- Fox, Jeffrey J., Gregory, Richard C.
- Publisher
- Wiley
- Publication year
- 2004
- Condition
- Very Good
- Signed
- Signed by Author(s)
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471659509
- ISBN 13
- 9780471659501
The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that.
Every day, good companies suffer because they create value for customers but aren't able to keep their fair share. This is because most marketers can't fully explain the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary value a customer receives from a product or service. This enables the seller to price the product as a true reflection of its value-and also let's the seller prove it to the customer!
With real case studies and detailed, step-by-step guidance on effective dollarization, The Dollarization Discipline finally offers a practical, straightforward way for marketers and business leaders to prove the value of their "value-added."
Jeffrey J. Fox (Gilford, New Hampshire) is the founder and President of Fox & Company, Inc., a marketing consulting firm. Fox is also the author of the bestsellers How to Become a CEO, How to Become a Rainmaker, and How to Become a Great Boss. Richard C. Gregory (Farmington, Connecticut) is a Senior Consultant with Fox & Company.
"Synopsis" may belong to another edition of this title.
About the Author
RICHARD C. GREGORY is a Senior Consultant with Fox & Company. He leads Fox’s Dollarization Consulting and Training practice, which helps clients develop innovative approaches to articulating and quantifying the value they deliver to their customers.
"About the title" may belong to another edition of this title.
Wonder Book
Frederick, MD, U.S.A.
Shipping rates within U.S.A.
| Item | 5 to 9 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 10.98 |
Payment methods
Store description
With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.…
Association member
Seller's business information
Wonder Book
Wonder Book and Video, 1550 Tilco Drive
Frederick, MD U.S.A. 21704
Terms of sale
We want you to be satisfied with the book you order. Our general description is conservative and the book should be as good or better than our general description may indicate.
RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6. We want you to be satisfied with the book you order. Our general description is conservative and the book should be as good or better than our general description may indicate. We respond to every order inquiry within 2 business days, however our emails may occassionally get moved to spam/junk folders or refused from your internet/email provider. IF YOU HAVE EMAILED US AND HAVE NOT RECEIVED A RESPONSE - PLEASE CHECK YOUR SPAM SETTINGS AND/OR ADD OUR EMAIL TO YOUR ADDRESS BOOK.
Shipping terms
STANDARD DOMESTIC U.S. SHIPPING IS FREE. Priority Shipping is only $6.99 for first item, $1 each additional. Orders ship within 2 business days. Shipping outside of U.S. is typically between $8-13 and takes between 8-15 business days. Heavier books may require additional shipping. Faster Needs Please Inquire.