Economy; a Common Sense Discussion of the Economy, Money, and Success in the 21st Century

Economics to most people is confusing, intimidating, frustrating, and boring. By cutting through some of the mindless terminology and the hype, a common sense discussion of the economy can be of great value. This book reflects Jeff's view of the way things are--including the good news and the bad news--and the way I think they should be.

Economics--also known as "the dismal science"--gets a bad wrap too frequently as vague and unscientific. To quote a friend, "economics should get the respect it deserves alongside the other occult sciences." And little dose of humor goes a long way.

Jeff Thredgold is President of Thredgold Economic Associates, a professional speaking and economic consulting company.

His career includes 23 years with KeyCorp, one of the nation's largest financial services companies, stretching from Maine to Alaska with assets of more than $85 billion, where he served as Senior Vice President and Chief Economist. He currently serves as economic consultant to $22 billion Zions Bancorporation, with banks in eight states, as well as to Zions Bank Capital Markets, one of the nation's 26 primary government bond dealers. Jeff also serves as economic consultant to financial services clients in two other states.

Jeff has appeared dozens of times on CNBC-TV, the nation's business network, as well as numerous appearances on CNN, and is quoted frequently in such publications as The Wall Street Journal, USA TODAY, Investor's Business Daily, and Business Week. He is a monthly contributor to the national publication Blue Chip Financial Forecasts and quarterly USA TODAY economic forecast surveys.

Jeff has been writing a weekly economic and financial newsletter for 26 years. The current version, entitled the Tea Leaf, is distributed around the country. His book, Economy by Thredgold, was released in December 2000. The company also produces quarterly economic reports and a monthly small business index for various clients.

Jeff was 1999-2000 President of the National Speakers Association's Utah Chapter, and has spoken more than 900 times during the past 12 years, traveling more than one million miles in the process. He has served as an adjunct professor of finance at the University of Utah for the past 16 years and formerly served as President of the National Association for Business Economics Utah Chapter. He is a former member of the Economic Advisory Committee of the American Bankers Association and the Economic Policy Committee of the U.S. Chamber of Commerce.

Jeff received a bachelor's degree in business administration from Weber State University and a master's degree in economics from the University of Utah. In addition, he completed investment banking schools at Southern Methodist University and the University of Illinois.