Offering a unique balance of industry and academic experience, this unique author team presents the latest in financial theory while maintaining a strong real-world connection. Aiming to engage rather than intimidate, they offer a book that is reader-focused yet does not water down content. Their consistent approach focuses on value: what creates value, what destroys it, how value is measured, and how value and risk are related. Offers web-based Interactive Modules that provide extensions of the material presented in the book, such as Excel spreadsheets and Internet links. Bundles with the book Prentice Hall's Mastering Finance CD that includes video clips and other material to illustrate concepts. Features an earlier presentation of the cost of capital (to Chapter 9 from Chapter 12), preceding capital budgeting and cash flow estimation chapters. Provides all-new material on business valuation techniques. Perfect for the financial analyst, marketing manager, or information technology manager who wants an updated reference on financial topics.

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Offering a unique balance of industry and academic experience, this unique author team presents the latest in financial theory while maintaining a strong real-world connection. Aiming to engage rather than intimidate, they offer a book that is reader-focused yet does not water down content. Their consistent approach focuses on value: what creates value, what destroys it, how value is measured, and how value and risk are related. Offers web-based Interactive Modules that provide extensions of the material presented in the book, such as Excel spreadsheets and Internet links. Bundles with the book Prentice Hall's Mastering Finance CD that includes video clips and other material to illustrate concepts. Features an earlier presentation of the cost of capital (to Chapter 9 from Chapter 12), preceding capital budgeting and cash flow estimation chapters. Provides all-new material on business valuation techniques. Perfect for the financial analyst, marketing manager, or information technology manager who wants an updated reference on financial topics.

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