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xv, [1], 366 pages. Includes illustrations, three appendices, notes and an index. Author inscription on title page. Inscription reads To John, With best wishes and very high regard for your historical perspective on the environmental scene. Dan Esty October 2006. Includes Acknowledgments, Preface, and Introduction. Topics include Preparing for a New World (Eco-Advantage, Natural Drivers of the Green Wave, and Who's Behind the Green Wave?); Strategies for Building Eco-Advantage (Managing the Downside, Building the Upside); What WaveRiders Do (The Eco-Advantage Mindset; Eco-Tracking; Redesigning Your World; and Inspiring an Eco-Advantage Culture); and Putting It All Together (Why Environmental Initiatives Fail, Taking Action, and Eco-Advantage Strategy). He is the Hillhouse Professor at Yale University with primary appointments at Yale's Environment and Law Schools and a secondary appointment at the Yale School of Management. He serves as director of the Yale Center for Environmental Law and Policy and co-director of the Yale Initiative on Sustainable Finance. He is the author or editor of twelve books and dozens of articles on environmental protection, regulatory reform, energy policy, and sustainability metrics -- and their connections to corporate strategy, competitiveness, trade, and economic success. His prizewinning volume, Green to Gold, was recently named the top "green business" book of the past decade. Andrew Winston is a globally recognized expert on megatrends and how to build resilient, profitable companies by helping people and planet thrive. He is one of the most widely read writers on sustainable business in the world. His first book, Green to Gold, one of the best-selling green business titles ever, has reached people in seven languages. Inc. magazine included Green to Gold on its all-time list of 30 books that every manager should own. With a sharp focus on execution, the authors offer a hardhitting yet inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. This book is the new template for global CEOs who want to be stewards of the Earth while simultaneously building the bottom line. The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an "eco-advantage" in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions. Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultan.
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