Inform, Transform & Outperform: Digital Content Strategies to Optimize Your Business for Growth

Horodyski, John

ISBN 10: 1599327554 / ISBN 13: 9781599327556

Published by Advantage Media Group, 2016

About this Item

SIGNED by the author. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Wear commensurate with age and use. Clean unmarked copy. Dust jacket wrapped in protective mylar sleeve. Secure packaging for safe delivery. 1.27. Seller Inventory # 1038732272

Bibliographic Details

Title: Inform, Transform & Outperform: Digital ...

Publisher: Advantage Media Group

Publication Date: 2016

Binding: Hardcover

Condition: Very Good

Dust Jacket Condition: No Jacket

Signed: signed by author

About this title

Synopsis:

A Strategic Foundation to Digital Transformation

To survive and thrive in today's digital world, businesses must undergo a fundamental shift
across all aspects of their operations―sometimes called a "digital transformation". In Inform,
Transform, and Outperform, John Horodyski and his team of contributors provide compelling,
collective insight into building a tactical foundation to achieve a holistic digital strategy.

You'll discover how to:
* Develop strong metadata and taxonomy for robust search capabilities
* Optimize your digital content workflows
* Select the right amount of digital security
* Minimize the pain of integrating legacy systems
* Strengthen your stakeholder management systems
As experts in digital strategy and operations, John and his team show how you can
navigate the rapid technological changes to better leverage and monetize your
organization's intellectual property.

From the Inside Flap:

Every day, new technological innovations emerge that change the way we work and do business. Don't risk falling behind - lead the charge into the future!Successful organizations don't just use the latest and greatest technology; they also implement strategies to ensure those technologies help generate profits and increase efficiencies. The proven solutions presented in these chapters reveal a strategy for digital transformation to optimize your organization to dominate in the digital world. John Horodyski and his colleagues discuss topics ranging from metadata and taxonomy to security to collective intelligence, drawing on various case studies for examples.