This I Know Marketing Lessons from under the Influence

O'Reilly, Terry

ISBN 10: 0345810368 / ISBN 13: 9780345810366

Published by Knopf Canada, 2017

About this Item

Signed by author on title page. Minor crease to bottom edge of d/j. A Good Read ships from Toronto and Niagara Falls, NY - customers outside of North America please allow two to three weeks for delivery. ; 9.3 X 6.5 X 1.3 inches; 320 pages; Signed by Author.

Seller Inventory # 161891

Bibliographic Details

• Title: This I Know Marketing Lessons from under the Influence
• Publisher: Knopf Canada
• Publication Date: 2017
• Language: English
• ISBN 10: 0345810368
• ISBN 13: 9780345810366
• Binding: Hardcover
• Condition: Fine
• Dust Jacket Condition: Near Fine
• Signed: Signed by Author(s)

About this title

Synopsis

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.

Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know.
     Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.

About the Author

TERRY O'REILLY, who has won hundreds of international advertising awards, was the co-founder of Pirate Radio and Television in Toronto and New York. He is in demand as a speaker and sought as a juror for international awards panels. O'Reilly on Advertising, The Age of Persuasion and Under the Influence have been broadcast on CBC Radio since 2005 and are carried on Sirius radio in the US. The author lives in Creemore, ON.