The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments
Language: English
Published by Jossey-Bass, 2009
- Signed
- Hardcover
- Used
Seller: BoundlessBookstore, Wallingford, United KingdomBoundlessBookstore
AbeBooks seller since February 12, 2013
Condition: Used - Very good
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Signed/inscribed by the author. VG condition book with dust jacket. DJ is clean, has fresh colours and has little wear to edges. Book has clean and bright contents.
Seller Inventory # 9999-9992105463
- Title
- The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments
- Author
- Dunn, Michael & Chris Halsall
- Publisher
- Jossey-Bass
- Publication year
- 2009
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Signed
- Signed by Author(s)
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 078799832X
- ISBN 13
- 9780787998325
In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.
"Synopsis" may belong to another edition of this title.
About the Author
Chris Halsall, former Prophet and McKinsey consultant, works and lives in New York City.
"About the title" may belong to another edition of this title.
BoundlessBookstore
Wallingford, United Kingdom
AbeBooks seller since February 12, 2013
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