Mastering Business in Korea - A Practical Guide

Mastering Business in Korea: A Practical Guide is a comprehensive overview of conducting business affairs in Korea by two business authorities with a combined half-century of experience in the Korean commercial environment. Chapters aim to analyze the source of cultural, technical and legal issues in the Korean business world, to examine the role of business etiquettes and standards in Korean culture, to focus on previously uncovered subjects such as the cultural background of Korean business principles, the relationship between supervisors and subordinates in the Korean corporate environment, and the ever-changing reality of the Korean market. Mastering Business in Korea is a timely and relevant handbook of information you need to succeed in the challenging business environment of Korea, one of the world's leading and dynamic economies. In an engaging and easy-to-read format, Coyner and Jang explain the ins and outs of contemporary Korean business culture, including business etiquette, work rules, and marketing to the Korean consumer. Mastering Business in Korea offers pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional.

Tom Coyner is the president of Soft Landing Korea, Ltd. He has over 20 years of experience in Japan and Korea working for American firms as well as 7 years working for Japanese companies in the United States. When employed by an American company in Korea, he was twice salesperson of the year for Asia-Pacific largely due to his success in working with Korean distributors. He originally came to Korea as a Peace Corps Volunteer. He has an MBA in International Business from the University of Southern California; a BA in Japanese Language from the University of Colorado and studied for two years at Waseda University in Tokyo. Song-Hyo Jang is the president of S.H. Jang & Associates, Inc., an international business consultancy. He graduated from the C.W. Post Campus of Long Island University in 1970 with a Master of Business degree. He is one of Korea's leading international business consultants with a professional career spans over 25 years of cross-cultural management experience, including senior executive positions with multinational corporations and as a university lecturer. He is also the author of The Key to Successful Business in Korea, the first guide-book in English for international business professionals, and The Ten Commandments for Doing Business in Korea.