Pinpointing Excellence: Succeed with Great Executive Coaching and Steer Clear of the Rest

Question: What does an executive coach need to do to earn the right to work in the field? Answer: Absolutely nothing. Does this surprise you? For many of us, the process of hiring an executive coach in an unregulated industry feels fraught with risk. As we hurtle into the intensified uncertainties of post-pandemic business dynamics, Pinpointing Excellence: Succeed with Great Executive Coaching and Steer Clear of the Rest equips you in this “buyer beware” industry with a process to ensure that your chosen coach has depth in at least four fundamental competencies: business, psychology, coaching, and ethics.

Executive coaching veteran/thought leader John Reed, PhD provides specific steps for coach evaluation and selection, including an extensive interview template of over 50 questions that home in on the heart of the competencies, qualifications, and expertise of the coach that specifically fits your needs.

This book follows up on Reed’s 2011 release, Pinpointing Excellence: The Key to Finding a Quality Executive Coach, with a new market analysis and updated tools with those of you who buy and rely on coaching services to ensure that you succeed with top quality service and a high return on your investment.

John Reed, PhD, MBA is an MG 100 Coaches member certified as a Master Coach by three organizations: the International Coach Federation (ICF), Marshall Goldsmith Stakeholder Centered Coaching, and the Association of Corporate Executive Coaches. He is known globally as a top executive coach and trusted advisor to senior leaders, as well as the leading advocate for stronger standards and competencies for practicing coaches to professionalize the industry.

“Finding the right coach to help you grow as a person, leader and organization can feel confusing and overwhelming. John has written an incredible guide to cut through the noise and find the help you need. A fantastic read with practical suggestions for your search for a great coach today!”
—MARSHALL GOLDSMITH, Thinkers50 #1 Executive Coach and New York Times bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There

“Only an ‘exact-fit’ executive coach can change the projection of a senior leader’s career, and identifying such rare talent in a jammed, unregulated market is very hard. John’s superb book will teach you what to look for and how to work toward success in the coaching process.”
—RAKHEE DAS, Chief Strategy Officer, Sirius Solutions

“Once again, John has cut through the hype and jargon of the industry to give readers the tools they need to navigate and succeed in the ever-evolving landscape of executive coaching. And he’s done it with his trademark wit and humor. Pinpointing Excellence: Succeed with Great Executive Coaching and Steer Clear of the Rest is extraordinary in offering actionable insights to benefit practitioners and potential coaching clients alike.”
—LIZ SWEIGART, PhD, Chief Product and Strategy Officer, Safe Kids AI

“Finding an executive coach who is a good fit for a business professional can be a daunting task when anyone can put up a shingle and claim the job title. John provides a foundation for understanding the field and a framework for assessing coaches. I highly recommend this book.”
—DR. MICHAEL ZWELL, President, Graduate School Alliance for Education in Coaching

“John is a thoughtful, strategic and passionate executive coach at the top of the field. I admire his consistent commitment as a thought leader, speaker and author to increasing professional standards in the unregulated coaching industry, to help every coaching consumer get the best possible service.”
—MIA MENDS, Global Chief Diversity, Equity & Inclusion Officer and CEO, Impact Ventures, Sodexo North America

John Reed, PhD, MBA, is an MG 100 Coaches member certified as a Master Coach by three organizations: the International Coach Federation (ICF), Marshall Goldsmith Stakeholder Centered Coaching, and the Association of Corporate Executive Coaches. He is known globally as a top executive coach and trusted advisor to senior leaders, as well as the leading advocate for stronger standards and competencies for practicing coaches to professionalize the industry.