Pushing the Digital Frontier: Insights into the Changing Landscape of E-Business

The pace of change in the "e" environment is so fast and multifaceted that it's hard for a single book to cover all the frontiers. However, this ambitious volume does.

Created under the auspices of the prestigious eBusiness Research Center (eBRC) at The Pennsylvania State University, it contains in-depth analysis by renowned thought leaders from the corporate and academic worlds. The result is a storehouse of e-knowledge that will help readers get their bearings and advance their organizations in the new economy.

Cutting-edge yet practical, Pushing the Digital Frontier addresses all the current and emerging e-business issues that executives and managers cannot afford to overlook. Using the innovative eBRC New Economy Pyramid as a unifying framework, the book offers the latest research findings along with illuminating examples of what organizations are doing to transform themselves from traditional firms to successful e-businesses. It provides guidance on how to:

* Go from being market-driven to being the market-driver
* Manage technology for scalability, responsiveness, and security
* Provide value-added customer service
* Restructure the organization for e-responsiveness
* E-valuate more accurately through new metrics
* Deal with e-nvironmental concerns, such as taxation, privacy, and security
* Leverage old economy fundamentals in the new world
* Investigate Web-enabled collaborative commerce, and more.

Nirmal Pal (University Park, PA) is the executive director of the eBusiness Research Center at The Pennsylvania State University, which fosters research in e-business strategy, management, and marketing to improve business profitability. A long-time IBM executive, he previously headed IBM's e-business consulting practice worldwide.

Judith M. Ray (University Park, PA) is senior research associate at the eBusiness Research Center.