This new edition of the highly acclaimed Selling Graphic
Design brings designers, both veteran and amateur, up-to-date on the
best ways to find clients, develop lasting relationships, and maximize
sales.
The book explains in a professional, no-nonsense style how to write
effective proposals, offer the right design solutions, and provide
services to fit a client's needs and budget. Full of tips on pricing,
billing, portfolios, promotion and networking, and turning low budgets
into successful projects, the revised version includes new chapters on
Internet promotion, electronic design technology, selling Web page
designs, and protecting your electronic files.
Don Sparkman is president and creative director of Sparkman
+ Associates, Inc., one of Washington, D.C.'s busiest, high-profile
design firms. He has been creative director for national accounts such
as AT&T, Black & Decker, COMSAT, Eckerd Drugs, Head Sportswear, ICF
Kaiser, IRS, LCI International, Marriott Corporation, MCI, NASA, PBGC,
Rubbermaid, Sallie Mae, and the U.S. Postal Service, and has won
numerous awards for design excellence both nationally and
internationally.
Sparkman cofounded the firm of Sparkman + Bartholomew, Associates,
Inc. in 1973, changing the name to Sparkman + Associates, Inc. after
Bartholomew passed away in 1988. He is a member of the American
Institute of Graphic Arts, The Design Management Institute, and
Graphic Artists Guild. He is a past president of the Washington
Metropolitan Art Directors Club and currently president of the
Washington chapter of the International Design by Electronics
Association (IDEA). In 1976, he was one of three designers asked by
the President to judge the graphic design quality of products to be
marketed under the license of the U.S. Bicentennial Committee.
A graduate of the University of Southwestern Louisiana and George
Washington University, Sparkman is a frequent lecturer at colleges and
design conferences across the country, including George Washington
University, the Corcoran School of Art, the Design Management
Institute, the American Institute of Graphic Arts, Pratt Institute,
and the International Design by Electronics Association. He lives in
Washington, D.C.