Socialnomics: How Social Media Transforms the Way We Live and Do Business

Qualman, Erik

ISBN 10: 0470477237 / ISBN 13: 9780470477236

Published by John Wiley & Sons Inc., New York, 1962

About this Item

From the producer of the world s most viewed video about social media: "Social Media Revolution," comes Socialnomics, a work that has been featured on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. Like new, signed by the author. Size: 6½" - 9½" 0.0.

Seller Inventory # 273140

Bibliographic Details

• Title: Socialnomics: How Social Media Transforms the Way We Live and Do Business
• Publisher: John Wiley & Sons Inc., New York
• Publication Date: 1962
• Language: English
• ISBN 10: 0470477237
• ISBN 13: 9780470477236
• Binding: Hardcover
• Condition: As new
• Dust Jacket Condition: As new
• Signed: Signed by author
• Book Type: book

About this title

Synopsis

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.

• Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
• Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
• A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it
• Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm

Socialnomics is essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

About the Author

Erik Qualman is Global Vice President of Online Marketing for EF Education, the world's largest private educator. Over his fifteen-year career, Qualman has also helped grow the online marketing and e-business functions of Cadillac, AT&T, Yahoo, EarthLink, and Travelzoo. He is a columnist for the Web site Search Engine Watch and SES Magazine. He has been featured on various national radio, television, and Internet outlets.