Stomp Yer Croc presents a new, measurement based approach to business improvement using a unique fable and graphic novel like format. The fable focuses on Jason Hunter and his initial safari to the Valley of Gold (profit). His journey is plagued by waste, poor planning, inadequate staffing, miscommunications, various distractions, and inefficiencies. These are represented by crocodiles, ox carts, monkeys, the swamp, and some eccentric characters in management positions. After his first, and partially successful hunt, Jason enlists the help of Alex, who shows him how to improve using a five-pointed star methodology that yields greater success on the second safari. The fable has discussions before and after it at a company that believes it has challenges and not problems and that believes in its success based only on its bottom line performance. By examining the fable they realize that they, like Jason, often leave much profit in their Valley of Gold - - - which is guarded by King Croc, the foundation of all business problems.

About the Author

Ralph Williams, President and Founder of Cooliemon, LLC, a Carnegie Mellon University Software Engineering Institute Transition Partner; is one of the most active SEI CMMI� Lead Appraisers in the world. His consulting style has earned him a solid reputation in the business world and as a regular speaker at international conferences. Ralph earned his Bachelor s in Mathematics and Computer Science at Northumbria University. Stomp Yer Croc is the result of his extensive experience as a business improvement consultant. His expertise in multiple models and standards such as ISO, IEEE, CMMI�, and ITIL combined with practical working knowledge from classical Quality Improvement established by Juran, Deming, and Shewhart has earned him a reputation in the organizational improvement field. Ralph has provided services for commercial firms such as Raytheon, Northrop Grumman, Argon ST, Constella Health Sciences, and JP Morgan Chase Manhattan and government agencies such as the Federal Energy and Research Commission.

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