How insurgents rule markets today, and how your business can join the revolution
After over 25 years of working with top companies, David Morey and Scott Miller have found that the largest corporations are at their best when they act small--not as an arrogant incumbent, but a hungry insurgent. The Underdog Advantage analyzes the success of this model and shows how even great companies often stray from the insurgent path--and end up paying the consequences.
A battlefield manual for business leaders of every stripe, The Underdog Advantage uses fascinating and instructive case studies to explore insurgency principles and show you how to:
- Instill and maintain an underdog attitude and move faster, think smarter, and welcome change as an opportunity
- Develop hyperaggressive marketing, communications, and competitive strategies
- Create a down-and-dirty culture of insurgency and foster a winning attitude among all staff members
Scott Miller is Chairman of Core Strategy Group and has worked with DMG Global for over twenty years. Prior to that, he was President and Founder of Sawyer/Miller Group, the pioneering political strategy firm of the worldwide electronic democracy.
Mr. Miller began his career in advertising and subsequently become Executive Vice-President and Creative Director of McCann-Erickson USA. Among his account responsibilities were The Coca-Cola Company, Miller Brewing Company and Exxon. He won every major award for creative excellence, including several Clio awards and a Silver Lion at the Cannes Film Festival.
David Morey, founder, Chairman and CEO of DMG Global and Vice Chairman of Core Strategy Group, is one of America's leading strategic consultants. He is the award-winning co-author of The Underdog Advantage (McGraw Hill), and has helped add hundreds of millions of dollars in revenue and value to a wide range of Fortune 500 companies. Mr. Morey has worked with some of the world's top business leaders--and with five Nobel Peace Prize winners and sixteen winning global presidential campaigns, including those of the 44th President of the United States, Barack Obama.
In global politics, Mr. Morey has advised Philippines President Corazon Aquino, Russian President Boris Yelsin, Mexican President Vicente Fox, Korean President Kim Dae Jung, Korean President Park Geun Hye and many others .
Over the years, Mr. Morey has served as Adjunct Professor of International Affairs at Columbia University and currently teaches at the University of Pennsylvania. Recently, he was Chairman of the Council on Foreign Relations' Task Force on Public Diplomacy and served as Co-Chairman of the Fund for Peace. Mr. Morey was a four-time All-American Decathlon competitor, IC4A Champion and a member of several U.S. national teams.
