Understanding Graphic Communication | Selected Readings

Taking a philosophical approach to the industry, this unique book looks at the history of printing and its key figures and contributions and provides new ways of looking at graphic communication. How do people involved in graphic communication think? What motivates them? How does the technology of the field evolve? Harvey R. Levenson explores these questions and looks at graphic communication's role in the evolution of humanity and in shaping communication networks of the future. Essays by fellow industry luminaries also provide insight into the role of graphic communications in the twenty-first century.

Dr. Harvey Robert Levenson is a professor and head of the Graphic Communication Department at California Polytechnic State University in San Luis Obispo, California. His teaching and research specialties are printing, technology, communication, and media.

Dr. Levenson holds four degrees in printing and communication, including a Ph.D. in rhetoric and communication from the University of Pittsburgh, an MS degree in printing management from South Dakota State University, a BS degree in printing from the Rochester Institute of Technology, and an AAS degree in graphic arts and advertising technology from New York City Community College.

Prior to joining Cal Poly, Dr. Levenson founded and chaired the Division of Graphics, Design, and Communication at La Roche College in Pittsburgh, Pennsylvania, before which he was associate director of technical services for the Graphic Arts Technical Foundation (GATF), also in Pittsburgh. He is the recipient of many awards and honors for his contributions to graphic arts education and technology, and he actively serves on committees and boards of many graphic arts organizations.

Dr. Levenson is an active researcher, consultant, and speaker on matters related to printing, technology, media, literacy, and communication, and he has authored numerous articles and five books on these subjects. Born and raised in Brooklyn, New York, he presently resides in Atascadero, California.