Web Word Wizardry: A Guide for Writing on the Web and Intranet

Rachel McAlpine

ISBN 10: 1580082238 / ISBN 13: 9781580082235

Published by Ten Speed Press, 2001

About this Item

At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines. Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read. Signed. Ex company library. 264 pages.

Seller Inventory # 1574504

Bibliographic Details

• Title: Web Word Wizardry: A Guide for Writing on the Web and Intranet
• Publisher: Ten Speed Press
• Publication Date: 2001
• Language: English
• ISBN 10: 1580082238
• ISBN 13: 9781580082235
• Binding: Paperback
• Condition: Good
• Weight: 600 grams
• Signed: Signed by Author(s)
• Seller catalogs:
  • General

About this title

Synopsis

At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines.Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read.

About the Author

RACHEL McALPINE is a writer, editor, and trainer, specializing in Web copywriting. Her twenty-five other books include novels, textbooks, plays, poetry, and books about writing and writers. She lives in Wellington, New Zealand.