The World's Best Known Marketing Secret: Building Your Business with Word-Of-Mouth Marketing (SIGNED)

Misner, Ivan R.

ISBN 10: 1885167040 / ISBN 13: 9781885167040

Published by Bard Press, 1994

About this Item

AUTOGRAPHED copy. Illustrated. Advise on networking for business uses ; ; Author Signed by Author.

Seller Inventory # 22321

Bibliographic Details

• Title: The World's Best Known Marketing Secret: Building Your Business with Word-Of-Mouth Marketing (SIGNED)
• Publisher: Bard Press
• Publication Date: 1994
• Language: English
• ISBN 10: 1885167040
• ISBN 13: 9781885167040
• Binding: Softcover
• Condition: NF
• Signed: Signed by Author(s)
• Seller catalogs:
  • SIGNED By Author
  • Business

About this title

Synopsis

This book shows you how to grow your business in the toughest of times with the oldest, best and most effective marketing method in the world.

From Booklist

Misner, a motivational speaker and expert on business networking, acknowledges in his title that there is nothing secret about word-of-mouth ("W-O-M") marketing and advertising. W-O-M, in fact, is often credited for the popularity of movies, restaurants, etc. Misner, though, suggests ways to take advantage of the tremendous potential of W-O-M. Ten years ago he founded Business Network International in Arcadia, California, by assembling a group of friends to exchange business referrals. Since then the organization has expanded to more than 300 chapters and generated more than $325 million in business as a result of more than one million referrals among its members. Misner offers examples to demonstrate the power of W-O-M, shows how to develop referral networks, suggests how to deliver a positive message, and lays out how to put together a W-O-M marketing plan. Recommended for libraries serving small business, professionals, and salespeople. David Rouse