The significance of the CEO's internal communication programme : The impact of CEO communication on employee commitment levels

Language: English

Published by VDM Verlag Dr. Müller, 2009

3639166388 / 9783639166385

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - CEOs are becoming increasingly aware of their roles as business communicators, but still find it difficult to quantify the value of internal communication within organisations. Internal communication is so entwined with the process of organising and with organisational structure, environment, power and culture that many theorists of organisational communication argue that organisations would not exist without communication. Internal communication is the catalyst, if not the key, to organisational excellence and effectiveness (Grunig,1992:114). This book illustrates the link between the internal corporate communication programme of an organisation s Chief Executive Officer and the commitment levels to the same organisation of middle management employees. Business communicators and corporate communications specialists, who are interested in increasing employee commitment levels to the organisations through effective CEO internal communication programmes, will find this book of value.…

Seller Inventory # 9783639166385

Title
The significance of the CEO's internal communication programme : The impact of CEO communication on employee commitment levels
Author
Irma Meyer
Publisher
VDM Verlag Dr. Müller
Publication year
2009
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639166388
ISBN 13
9783639166385
Item weight
302 grams
Dimensions
22.00x15.00x1.10 cm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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