The small BIG: Small Changes that Spark Big Influence

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In the small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. the small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

Robert B. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and president of Influence at Work.

Noah J. Goldstein is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research.

Steve J. Martin is the director of Influence at Work in the United Kingdom, and his work has been featured in the New York Times, Los Angeles Times and Wired.

Mike Chamberlain is an actor and voice-over performer, as well as an AudioFile Earphones Award-winning audiobook narrator. Along with animation and video game characters, Mike performs narration and voices promos for television. He lives with his wife and daughter in Southern California.