smile force(Chinese Edition)
Language: English
Published by CITIC Publishing House Pub. Date :2010-10-01, 1991
- Softcover
- New
Condition: New
US$ 63.30
Quantity: 3 available
Add to basketItem description from seller
Language:Chinese.Author:WANG RUO HAN ZHU YING SHI.Binding:Soft cover.Publisher:CITIC Publishing House Pub. Date :2010-10-01.
Seller Inventory # 783105
- Title
- smile force(Chinese Edition)
- Author
- WANG RUO HAN ZHU YING SHI
- Publisher
- CITIC Publishing House Pub. Date :2010-10-01
- Publication year
- 1991
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 7508622995
- ISBN 13
- 9787508622996
在83个城市90家酒店问卷调查,
只为了寻找如家创造卓越服务的方法！
希望此书能够帮助每一家希望为顾客创造惊喜的公司！
内容简介
112位如家员工，20位顾客，3位特许店业主，2位供应商，1位社区民警，2880份调查问卷，共同讲述如家服务精神和创造卓越服务的普遍原则。
作为国内第一本以本土服务企业为案例，发现中国式服务文化的商业书籍，《微笑力》的两位作者对如家酒店进行了深入的调查研究。他们用大量来自一线员工的服务故事揭开了如家酒店保证高品质服务的秘诀。
但是作者并没有将视野局限于如家，而是以丰富的案例和翔实的数据总结出了可供所有服务企业参考的普遍原则。书中提出了一个全新的概念——微笑力，即为顾客提供个性化卓越服务服务的能力。伴随这次阅读旅程，你不仅可以了解微笑力的奇妙，还能够学会如何让自己拥有微笑力，它将为你开启从未有过的体验之门。
作者简介
汪若菡，财经记者，曾供职于《21世纪经济报道》、《IT经理世界》，现为《环球企业家》主笔，居于北京。
朱瑛石，独立研究人员，研究方向为企业社会学。著有《第一团队：携程与如家》。
"Synopsis" may belong to another edition of this title.
Shipping rates from China to U.S.A.
| Item | 16 to 30 business days | 8 to 16 business days |
|---|---|---|
| First item | US$ 18.00 | US$ 30.00 |
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