A study on Gap Analysis of Health care services

Language: English

Published by LAP LAMBERT Academic Publishing Aug 2013, 2013

3659434582 / 9783659434587

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Neuware -Marketing is vital to the survival of any organization including health care delivery organizations. Assessment of quality of services provided by the hospitals in these days has been a serious concern for hospitals and health care organizations owing to the excessive demands imposed on them by users, consumers, government and society at large. In addition to the quality of services, measurement of patient satisfaction also has been encouraged by growing consumer orientation in health care, especially since it yields information about consumer views in a form which can be used for comparison and monitoring. The major focus of this study is to identify the gaps of the service providers if any. To Identify the gaps the 7 P's of Marketing were used as a base. A prominent hospital in Mangalore is considered for the study.A comprehensive service quality measurement scale SERVQUAL is given prime attention in the present study. 56 pp. Englisch.

Seller Inventory # 9783659434587

Title
A study on Gap Analysis of Health care services
Author
Amulya M.
Publisher
LAP LAMBERT Academic Publishing Aug 2013
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659434582
ISBN 13
9783659434587
Item weight
102 grams
Dimensions
220x150x4 mm

Books-by-Floh

Paderborn, Germany

4-star seller

AbeBooks seller since March 13, 2026

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