A study on preference analysis of fruits and vegetable marketing

Language: English

Published by LAP LAMBERT Academic Publishing Jun 2013, 2013

365941722X / 9783659417221

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -Fruits and vegetables being perishable commodities require special kind of marketing. They need to be harvested at right time and made available to consumer immediately in order to prevent spoilage loss. Based on this background, the following four marketing organizations were considered for the study Co-operative marketing systems (HOPCOMS), retailers marketing systems (Subiksha and My Greens) and direct marketing systems (Rythu Bazaar). The study was conducted in selected villages of Bangalore rural and urban districts of Karnataka state. A sample of 40 farmer producers and 40 consumers were randomly selected and they were personally interviewed with the help of schedule developed for the study. Among the selected four marketing organizations the farmers preferred Subiksha with the highest score of 138 and it stands first, followed by HOPCOMS (123), Rythu Bazaar (93), and My Greens (69) which stands second, third and fourth rank, respectively. Majority of the consumers preferred Subiksha with the highest score of 122 and it stands first, followed by HOPCOMS (103), Rythu Bazaar (99), and My Greens (76) which stands second, third and fourth rank respectively. 128 pp. Englisch.

Seller Inventory # 9783659417221

Title
A study on preference analysis of fruits and vegetable marketing
Author
Netravathi G.
Publisher
LAP LAMBERT Academic Publishing Jun 2013
Publication year
2013
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
365941722X
ISBN 13
9783659417221
Item weight
209 grams
Dimensions
220x150x9 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

Germany