How to succeed in the digital age : Strategies from 17 Top Managers

Rupert Stadler, Walter Brenner, Andreas Herrmann

ISBN 10: 3956010426 / ISBN 13: 9783956010422

Published by Frankfurter Allgem.Buch, 2014

About this Item

Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher.

Seller Inventory # 24619220/1

Bibliographic Details

• Title: How to succeed in the digital age : Strategies from 17 Top Managers
• Publisher: Frankfurter Allgem.Buch
• Publication Date: 2014
• Language: English
• ISBN 10: 3956010426
• ISBN 13: 9783956010422
• Binding: Hardcover
• Condition: Hervorragend
• Seller catalogs:
  • Bücher

About this title

Synopsis

It's starting to look as if the whirlwind of the Internet revolution might be petering out to a gentle breeze. The customer's new position of power is now a well-established fact. For the business world, Facebook and Twitter accounts, coupled with an attractive website, now rank high on most checklists for corporate success. But is that really enough? In a world where even the smallest air current can build into a powerful storm, it can obviously prove to be a mistake not to keep a constant watch on the ever-changing digitalization trend - the trend that is generating new data and networking ever more physical products all the time. How fast can an online post by a single disgruntled customer call forth hordes of angry users that can do lasting damage to a company's reputation? Could data be the key to business success in the future? Success in the Digital Age is the first-ever collection of success stories and reports of real-world experiences by 17 CEOs and leading executives from a diverse range of industries as well as leading academics.