A technique for producing ideas: A simple five step formula for producing ideas
Language: English
Published by CreateSpace Independent Publishing Platform, 2015
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
AbeBooks seller since July 2, 2009
Condition: Used - Good
US$ 6.49
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # G1515307972I3N00
- Title
- A technique for producing ideas: A simple five step formula for producing ideas
- Author
- James Webb Young
- Publisher
- CreateSpace Independent Publishing Platform
- Publication year
- 2015
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1515307972
- ISBN 13
- 9781515307976
- Item weight
- 0.83 pounds
This concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas.
Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs.
Advertising trailblazer William Bernbach wrote, "James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising. Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process".
Table of contents
- How it started
- The formula of experience
- The Pareto theory
- Training the mind
- Combining old elements
- Ideas are new combinations
- The Mental digestive process
- "Constantly thinking about it"
- The final stage
- Some after-thoughts
"Synopsis" may belong to another edition of this title.
ThriftBooks-Dallas
Dallas, TX, U.S.A.
AbeBooks seller since July 2, 2009
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Thrift Books Global LLC
18300 Cascade Ave S
Seattle, WA U.S.A. 98188
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