The technology acceptance model (r-TAM) for mobile commerce. A revision and empirical evaluation

Yaraddi, Rangappa

ISBN 10: 3668863687 / ISBN 13: 9783668863682

Published by Grin Verlag, 2019

About this Item

Seller Inventory # I-9783668863682

Bibliographic Details

• Title: The technology acceptance model (r-TAM) for mobile commerce. A revision and empirical evaluation
• Publisher: Grin Verlag
• Publication Date: 2019
• Language: English
• ISBN 10: 3668863687
• ISBN 13: 9783668863682
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Research Paper (postgraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, course: MBA, language: English, abstract: This paper is concerned with the acceptance of mobile commerce in Karnataka, India. User acceptance in different fields is conventionally approached through the technology acceptance model. This paper suggests a revised version of this model based on six major constructs. In order to evaluate the model, a study was performed with the aim of testing the acceptance of e-commerce in Karnataka. The participants of the study are mobile commerce users of the north Karnataka region, who have used their mobile at least once for the purpose of online shopping, online banking or any other online services. The data was collected with the help of a well-designed, pre-administered questionnaire.