The tipping point : how little things can make a big difference

Malcom Gladwell

ISBN 10: 0316679070 / ISBN 13: 9780316679077

Published by Back Bay Books, Little, Brown and Company, 2001

About this Item

Beschriftungen / Markierungen; Leichte Risse. The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change.

Seller Inventory # 552427ca-17e9-4834-bce0-e3a540baf79e

Bibliographic Details

• Title: The tipping point : how little things can make a big difference
• Publisher: Back Bay Books, Little, Brown and Company
• Publication Date: 2001
• Language: English
• ISBN 10: 0316679070
• ISBN 13: 9780316679077
• Binding: Softcover
• Condition: Fair
• Seller catalogs:
  • Sociology

About this title

Synopsis

BRAND NEW!!!!HARD TO FIND RESOURCE!!!GREAT READ!!!!BRAND NEW!!!GREAT READ!!!!BRAND NEW!!!GREAT READ!!!!BRAND NEW!!!SHIPS VERY QUICKLY!!!!GREAT READ!!!!BEST DEAL!!!!!BEST DEAL POSSIBLE!!!!!

Review

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan