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More than 80% of the PM aspirants are not having clarity on the right resources to become a PM

· Nearly 50% of the PMs have taken more than 12 months to gain awareness of the different roles and responsibilities of a PM

· Nearly 60% of the PMs have taken more than 6 months to learn the fundamental concepts of a PM

This book is crafted with the step-by-step procedure, case studies and proven methods to get your product management basics right. This book also provides a structured approach to transition into product management from diverse disciplines such as engineering, project management, sales, marketing and customer support.

Testimonials

…Product Management Simplified is a great starting guide for an aspiring Product Manager. Laid out in a very illustrative and easy to read manner, the book does a very good job of hand holding the reader through the various nuances and techniques of product management…

- Raghu Ramanujam, Director of Product Management, Flipkart

…Experienced PMs can get benefitted by connecting all the dots by leveraging comprehensive coverage of Product Management fundamentals and relevant frameworks..

– Javed Beg, Director of Product Management, Oracle

…I highly recommend this book to anyone who is exploring product management as a career choice or anyone who wants to move to the next level in their PM journey...

– Dinesh V, VP Product Management, OrangeScape

...Guru and Lokesh have laid out the steps to effective and successful Product Management through insightful data, lucid representation and witty presentation...

– Arks Srinivas, President, Career Launcher Educate Ltd.