How to use Business Intelligence to Drive Organizational Effectiveness

The book attempts to address a research gap in the entire process involving how businesses are leveraging on a large pool of customer data available to influence the decision-making process of the senior management team. The organizational effectiveness can be directly traced to how much of the companies data is being mined and analysed for the purpose of understanding the customer's market behaviour. The book went further to highlight available tools in the market. While it is also important to reiterate that newly improved business intelligence tools are released into the market daily. There is an unending list of options available for the business management to adopt and implement. This book also identifies that challenges that businesses are facing, especially small and medium scale businesses, in adopting this technology. A lot of small business struggle due to the high capital intensive nature of buying this infrastructure and software for installation. Another challenge identified is the adoption of change. Naturally, people are change resistant despite the fact that It will make their life better.