How to use Mixed Methods in Tourism Research (Hardcover)

Peter Mason

ISBN 10: 1035314088 / ISBN 13: 9781035314089

Published by Edward Elgar Publishing Ltd, Cheltenham, 2024

About this Item

Hardcover. Drawing on examples of sequential and concurrent mixed method studies, this innovative book demonstrates how to use mixed methods approaches in tourism research successfully. Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King bring together insights from expert authors to demonstrate how to conduct mixed methods research and to outline best practice for teaching mixed methods to tourism students.This How to guide examines how quantitative and qualitative research can be combined, evaluating the various mixed method research designs that have recently come to prominence in tourism studies. Using case study examples, chapters cover research on tourism destination quality, heritage attractions, festivals and events, food tourism and hospitality, alongside the use of participatory geographical information systems. They also explore how to teach mixed methods research to tourism students, emphasising that mixed methods research is an expanding and increasingly important approach to tourism research.How to use Mixed Methods in Tourism Research is an invaluable resource for students and academics in tourism and hospitality, as well as those specialising in research methods within the field. Practitioners within the tourism industry will also find this a useful reference. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781035314089

Bibliographic Details

• Title: How to use Mixed Methods in Tourism Research (Hardcover)
• Publisher: Edward Elgar Publishing Ltd, Cheltenham
• Publication Date: 2024
• Language: English
• ISBN 10: 1035314088
• ISBN 13: 9781035314089
• Binding: Hardcover
• Condition: new

About this title

Synopsis

Drawing on examples of sequential and concurrent mixed method studies, this innovative book demonstrates how to use mixed methods approaches in tourism research successfully. Peter Mason, Marcjanna Augustyn and Arthur Seakhoa-King bring together insights from expert authors to demonstrate how to conduct mixed methods research and to outline best practice for teaching mixed methods to tourism students.

This How to guide examines how quantitative and qualitative research can be combined, evaluating the various mixed method research designs that have recently come to prominence in tourism studies. Using case study examples, chapters cover research on tourism destination quality, heritage attractions, festivals and events, food tourism and hospitality, alongside the use of participatory geographical information systems. They also explore how to teach mixed methods research to tourism students, emphasising that mixed methods research is an expanding and increasingly important approach to tourism research.

How to use Mixed Methods in Tourism Research is an invaluable resource for students and academics in tourism and hospitality, as well as those specialising in research methods within the field. Practitioners within the tourism industry will also find this a useful reference.

About the Author

Edited by Peter Mason, Senior Lecturer in Creative Industries, London Metropolitan University and Visiting Professor of Tourism, Bournemouth University, Marcjanna Augustyn, Professor of Management, Head of Centre for Sustainable Business Transformations, Bournemouth University, UK and Arthur Seakhoa-King, Director of Academic Affairs, Mohammed Bin Rashid School of Government, Dubai, United Arab Emirates