The written word has always been our major entry point into the world of business. But with the increasing influence of AI and the ever-growing flow of global communications, the way we write must be more purposeful, impactful, efficient and effective than ever before.

Best-selling Business English author Fiona Talbot & global business expert Alexander Talbot join forces to introduce the unique which4words system to help you successfully navigate the challenges of business writing. In a world where a winning communication skillset demands you become technician, creative, marketer, influencer and project manager, which4words provides ground-breaking prompts that give guidance for every writing task and can be tailored for YOU and your communication needs:

• Encourages you retain, harness and indeed celebrate the human touch so vital to many writing tasks

• Helps you get to the point swiftly and effectively for maximum impact

• Provides the tools to cut through the noise and stand out in an increasingly digital age

Rediscover the basics, find your personal voice, understand helpful tools and explore the impact – both positive and negative – of technology and AI. This book is your pathway to becoming the best communicator you can be.

About the Author

Fiona Talbot is the globally known author of four separate books on Business and Global English published by Kogan Page, one of which “How to Write Effective Business English“ now into its 4th edition (2023).

Alexander Talbot is a “Big Business“ alumnus and Product Innovation specialist. He has international experience including at VP level across finance, operations production, project management, engineering – and innovation/R&D in the fast moving FMCG.

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