How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd a

A.W. Shaw Company; Hartman, John W.

Published by Recreasoft, Paris, 2026

About this Item

Language: English. Approximately 128 pages. English : Print-on-demand reprint. Original edition : 1912. A practical early twentieth-century manual on advertising copywriting and campaign planning, covering sales points, inducements, layout, prospect lists, media selection, testing, and record-keeping to improve response. The work brings together advice and examples on how experienced advertisers prepare and place copy, making it useful both for the history of advertising and for readers interested in classic marketing technique. Book images are non-contractual.

Seller Inventory # LRB22000746

Bibliographic Details

• Title: How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd a
• Publisher: Recreasoft, Paris
• Publication Date: 2026
• Binding: Softcover
• Edition: Reprint.
• Condition: New