The 10 Minute Marketer's Secret Formula
Language: English
Published by Entrepreneur Press, 2004
- Softcover
- Used
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Condition: Used - Good
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- Title
- The 10 Minute Marketer's Secret Formula
- Author
- Feltenstein, Tom
- Publisher
- Entrepreneur Press
- Publication year
- 2004
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1932531084
- ISBN 13
- 9781932531084
A guide to the simplicity and power of neighborhood marketing by the man who perfected the art for McDonald's Corporation
Trying to pull in business beyond a 10- minute drive of one's enterprise is a waste of time, money, and the chance for enviable success. That's the eye-opening assertion of the modern-day father of strategic neighborhood marketing, Tom Feltenstein, in The Ten Minute Marketer Handbook.
Echoing his mentor, McDonald's late founder Ray Kroc, that "it's all local," Feltenstein makes a powerful argument for focusing on one's own backyard.
He describes how to win against bigger companies, bigger ad budgets, and bigger campaigns, explaining in detail:
- Why mass-media marketing is a dead end
- Why the best marketing strategy is the oldest--building local customer loyalty
- Why everything you need to grow their business they already have
"Synopsis" may belong to another edition of this title.
About the Author
Tom Feltenstein has counseled some of the world's best-known retailers, e-stores, hotels, and restaurants, including Hyatt Hotels & Resorts, Subway, Ben & Jerry's, Disney Development Company, and Westin Hotels.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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