Title: 1999 HC The Market Value Process: Bridging Customer & Shareholder Value by Cleland, Alan S.; Bruno, Albert V.
Publisher: Jossey-Bass
Publication Date: 1996
Language: English
ISBN 10: 0787902756
ISBN 13: 9780787902759
Binding: hardcover
Condition: Very Good
Dust Jacket Condition: DUST JACKET
Weight: 32 ounces

About this title

Synopsis

Discover a unique, cross-functional approach to developingstrategy

Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.

About the Author

Alan S. Cleland and Albert V. Bruno are the authors of The Market Value Process: Bridging Customer & Shareholder Value, published by Wiley.

"About this title" may belong to another edition of this title.

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