2004 PRACTICAL STRATEGY By Geoff Coyle Very Good Business

Geoff Coyle

ISBN 10: 0273682202 / ISBN 13: 9780273682202

Published by Pearson Education, 2004

About this Item

Please email for Photographs or further information. Very Good - . 2004 , PRACTICAL STRATEGY By Geoff Coyle Binding: Softcover, Note: Binding/size selection follows standard bibliographic conventions and is approximate; exact measurements may vary. Collation: pp. 308 Language: English Published By: Pearson Education, ISBN: 9780273682202 Condition Report: Dust Jacket: No Jacket, Dust Jacket Condition: Very Good - . SKU: BTETM0000364 Shipping Info: Approximate Package Dimensions H: 12.5, L: 30, W: 25 (Units: cm), W: 2Kg Tracked Shipping, Insurance Coverage as per Customer Request.

Seller Inventory # BTETM0000364

Bibliographic Details

• Title: 2004 PRACTICAL STRATEGY By Geoff Coyle Very Good Business
• Publisher: Pearson Education
• Publication Date: 2004
• Language: English
• ISBN 10: 0273682202
• ISBN 13: 9780273682202
• Binding: Soft cover
• Condition: Very Good
• Weight: 2 kilograms
• Seller catalogs:
  • Non-Fiction

About this title

Synopsis

Practical Strategy is for both practitioners and students of strategy and decision science. It offers coherent guidance to combat potentially diverse and complex strategic decisions. The book's uniqueness is its ability to approach a broad range of strategic questions with a pragmatic set of tools and techniques that demand logic rather than high level mathematics. A range of worked examples and a running case study help students visualise strategic uncertainties and ensure they see the practical relevance of the techniques suggested. A website for this book is available at www.booksites.net/coyle.

About the Authors

Geoff Coyle is Visiting Professor of Strategic Analysis at the School of Management at the University of Bath.

Geoff Coyle is a professor of strategy at Bath University where the elective on which the book is based is an extremely popular option with both students and external examiners. He is also a visiting professor at Southbank University and has worked at Harvard, MIT and LBS.