Items related to Focus: the Future of Your Company Depends on It
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
"synopsis" may belong to another edition of this title.
From the Publisher:
The co-author of the iconoclastic bestsellers The 22 Immutable Laws of Marketing and Marketing Warfare now takes on management in a revolutionary book that, using examples of some of America's top known companies, shows how the truest, surest path to success comes from focusing a corporation on what it does best.
About the Author:
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
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- PublisherHarper Business
- Publication date1996
- ISBN 10 0002556677
- ISBN 13 9780002556675
- BindingHardcover
- Edition number1
- Number of pages256
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Focus: The Future of Your Company Depends On It
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(1996)
ISBN 10: 0002556677
ISBN 13: 9780002556675
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Focus: the Future of Your Company Depends on It
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ISBN 13: 9780002556675
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Focus: The Future of Your Company Depends On It
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Book Description Condition: Good. Most items will be dispatched the same or the next working day. Ex library copy with usual stamps & stickers. Seller Inventory # wbb0020580331
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Focus: the Future of Your Company Depends on It
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Focus: The Future of Your Company Depends On It
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Book Description Hardcover. Condition: Very Good. Focus: The Future of Your Company Depends On It This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780002556675
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Focus: The Future of Your Company Depends On It
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Book Description Hardcover. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # 1525892
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Book Description Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780002556675
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Focus The Future of Your Company Depends On It
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HarperCollinsBusiness
(1996)
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ISBN 13: 9780002556675
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Book Description Hard Cover. Condition: Fine. Dust Jacket Condition: Fine. First Edition. 304pp, the edges borwning a little with age. Complete dustjacket. A very clean copy. The need for companies to focus on what they do best and find what works and what doesn't. with analyses of the major brands including IBM, Kodak, Heinz, Pepsi, Miscrosoft etc. Seller Inventory # 7728
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