Items related to Small Business: Planning and Management (Saunders Golden...
A textbook that shows the methods by which small businesses are planned and managed. The text is divided into six parts: small business and the entrepreneur; start-up issues; the marketing function; managing the business; contemporary issues; and comprehensive cases. Among the changes in this edition (second was 1990) are a new chapter on advertising, expanded coverage of social responsibility issues and their effect on management decisions, and more emphasis on the issue of diversity. Annotation copyright Book News, Inc. Portland, Or.
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- PublisherDryden Press
- Publication date1990
- ISBN 10 003030024X
- ISBN 13 9780030300240
- BindingPaperback
- Edition number2
- Number of pages690
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Small Business: Planning and Management (Saunders Golden Sunburst Series)
Published by
Dryden Press
(1990)
ISBN 10: 003030024X
ISBN 13: 9780030300240
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Paperback
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Book Description Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_289927787
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Small Bus Planning & Management
Published by
Thomson Learning
(1990)
ISBN 10: 003030024X
ISBN 13: 9780030300240
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Gebundene Ausgabe
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Book Description Gebundene Ausgabe. Condition: Gut. 690 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 1227. Seller Inventory # 306956
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