Small Business: Planning and Management (Dryden Press Series in Management) - Hardcover

Kuehl, Charles R.; Lambing, Peggy A.

Hardcover

ISBN 10: 0030975786 ISBN 13: 9780030975783

Publisher: Dryden Pr, 1993

Synopsis

A textbook that shows the methods by which small businesses are planned and managed. The text is divided into six parts: small business and the entrepreneur; start-up issues; the marketing function; managing the business; contemporary issues; and comprehensive cases. Among the changes in this edition (second was 1990) are a new chapter on advertising, expanded coverage of social responsibility issues and their effect on management decisions, and more emphasis on the issue of diversity. Annotation copyright Book News, Inc. Portland, Or.

About this edition

• Publisher: Dryden Pr
• Publication date: 1993
• ISBN 10: 0030975786
• ISBN 13: 9780030975783
• Binding: Hardcover
• Number of pages: 851