Items related to International Marketing
A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.
"synopsis" may belong to another edition of this title.
About the Author:
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.
Review:
“The size of the book is good for both quarter systems and semester systems. The topics are very well organized and very well developed. It is easy to read and easy to understand; the examples and visuals are very well selected.â€
"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning." "This book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it."
"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning." "This book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it."
"About this title" may belong to another edition of this title.
- PublisherSouth-Western College Pub
- Publication date2000
- ISBN 10 0030313783
- ISBN 13 9780030313783
- BindingHardcover
- Edition number6
- Number of pages880
- Rating
Buy New
Learn more about this copy
US$ 34.41
Shipping:
US$ 8.16
From United Kingdom to U.S.A.
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
International Marketing
Published by
Thomson Learning
(2000)
ISBN 10: 0030313783
ISBN 13: 9780030313783
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. pp. xxxiii + 815 + 25 Illus. (Col.), Maps (Col.). Seller Inventory # 7678308
Buy New
US$ 34.41
Convert currency
Stock Image
International Marketing
Published by
Thomson Learning
(2000)
ISBN 10: 0030313783
ISBN 13: 9780030313783
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. pp. xxxiii + 815 + 25, Maps (Col.) 6th Edition. Seller Inventory # 26169659
Buy New
US$ 40.88
Convert currency
Stock Image
INTERNATIONAL MARKETING 6ED (HB 2001)
Published by
South-Western College Pub
(2000)
ISBN 10: 0030313783
ISBN 13: 9780030313783
New
Hardcover
Quantity: 17
Seller:
Rating
Book Description Condition: Brand New. New. US edition. Excellent Customer Service. Seller Inventory # ABEOCT23-50197
Buy New
US$ 120.25
Convert currency
Stock Image
INTERNATIONAL MARKETING 6ED (HB 2001)
Published by
South-Western College Pub
(2000)
ISBN 10: 0030313783
ISBN 13: 9780030313783
New
Hardcover
Quantity: 2
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-53244
Buy New
US$ 142.62
Convert currency
Stock Image
INTERNATIONAL MARKETING 6ED (HB 2001)
Published by
South-Western College Pub
(2000)
ISBN 10: 0030313783
ISBN 13: 9780030313783
New
Hardcover
Quantity: 2
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-53244
Buy New
US$ 147.33
Convert currency
Stock Image
International Marketing
Published by
South-Western College Pub
(2000)
ISBN 10: 0030313783
ISBN 13: 9780030313783
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT23-363264
Buy New
US$ 164.82
Convert currency
Stock Image
International Marketing
Published by
South-Western College Pub
(2000)
ISBN 10: 0030313783
ISBN 13: 9780030313783
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-275270
Buy New
US$ 195.55
Convert currency
Stock Image
International Marketing
Published by
South-Western College Pub
(2000)
ISBN 10: 0030313783
ISBN 13: 9780030313783
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-275270
Buy New
US$ 202.30
Convert currency