Items related to It's Not the Big That Eat Intl
Synopsis
Consultants Jason Jennings and Laurence Haughton reveal the key strategy that has enabled successful companies to surge to the forefront of their industries and to stay always one step ahead of the competition, despite the rapidly changing economic circumstances of our times. Based on extensive research and interviews, this book contains the secrets and tactics used by some of the fastest business people to achieve great success in their fields - at dizzying speed. You will learn how to think fast by anticipating and spotting trends, make fast decisions by applying rules and reassessing strategies, get to market fast by exploiting your advantages and institutionalizing innovation, stay fast by remaining flexible and staying close to the customer.
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About the Authors
Jason Jennings became the world's youngest owner of a radio station when, at age twenty-one, he purchased KEOS In Flagstaff, Arizona. With speed and success that became legendary in the industry, he used his Innovative approach to business to propel his radio station group to the top of the Industry. Today, his company, Jennings Partners, is an International consultation practice that serves retail, manufacturing, distribution, and communications clients. He and his partner live in Tiburon, California.
Laurence Haughton left Newstalk radio in San Francisco in 1976 and joined Jason Jennings. His mission: to build a media sales consulting practice from the ground up using the unique insights Jason had discovered in his first radio station. The new company's client list and revenues grew quickly as Haughton's talent for marketing strategies and sales tactics connected with decision-makers. By the end of the second year, Haughton had propelled the Jennings organization past all other media consultants in America.
For twenty years Haughton has tested and modified every strategy and tactic to make sure the Jennings consulting practice had the depth of real world experiences that so many consultants lack. Along the way he has equally immersed himself in the academic study of business disciplines believing that "even a dwarf standing on the shoulders of a giant will see further than the giant by himself."
Today Jennings and Haughton consult internationally and have been applauded by clients representing every industry classification, from all over North America, Australia-Asia, and Europe.
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