Predictably Irrational: The Hidden Forces That Shape Our Decisions

4.1 avg rating
( 66,591 ratings by Goodreads )
 
9780061353239: Predictably Irrational: The Hidden Forces That Shape Our Decisions

"A marvelous book... thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

"synopsis" may belong to another edition of this title.

From the Back Cover:

How do we think about money?
What caused bankers to lose sight of the economy?
What caused individuals to take on mortgages that were not within their means?
What irrational forces guided our decisions?
And how can we recover from an economic crisis?

In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble.

Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market—with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer.

Packed with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of Predictably Irrational will change the way we interact with the world—from the small decisions we make in our own lives to the individual and collective choices that shape our economy.

About the Author:

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, Wall Street Journal, Washington Post, Boston Globe, and elsewhere. He lives in North Carolina with his family.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Ariely, Dan
ISBN 10: 006135323X ISBN 13: 9780061353239
New Hardcover Quantity Available: 1
Seller
Sharehousegoods
(Milwaukee, WI, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. Our Ranking is Your Confidence! This is a brand new book! Fast Shipping - Safe and Secure Mailer - Our goal is to deliver a better item than what you are hoping for! If not we will make it right!. Bookseller Inventory # 1XGDJP001KCP_ns

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.99
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Dan Ariely
ISBN 10: 006135323X ISBN 13: 9780061353239
New Hardcover Quantity Available: 1
Seller
READERS PRIDE
(PLANO, TX, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: BRAND NEW. NEW Book in Mint Condition -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. Bookseller Inventory # RP006135323XBN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.49
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds

3.

Dan Ariely
Published by HarperCollins (2008)
ISBN 10: 006135323X ISBN 13: 9780061353239
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description HarperCollins, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # 006135323X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.04
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Ariely, Dan
Published by HarperCollins (2008)
ISBN 10: 006135323X ISBN 13: 9780061353239
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description HarperCollins, 2008. Hardcover. Book Condition: New. Bookseller Inventory # P11006135323X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.49
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

5.

Ariely, Dan
Published by HarperCollins
ISBN 10: 006135323X ISBN 13: 9780061353239
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description HarperCollins. Hardcover. Book Condition: New. 006135323X New Condition. Bookseller Inventory # NEW6.1778397

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds