Items related to Do-It-Yourself Marketing Research
Cartoons, photographs, and sample questionaires are incorporated in a guide to procedures that nonprofessionals can implement to check the expected profitability of marketing, sales, and product decisions
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From Library Journal:
In this updated edition of a book first published in 1977, the business professional is again treated to the methodology that can be employed for enjoying successful marketing research without hiring a consulting firm to do it. The authors examine the latest techniques for gathering information, defining problems, formulating surveys, and documenting findings. Even though those reading this work do their own studies, the authors still include a section on using outside help. Advice onup-to-date information systems such as databases, government documents, and libraries/information brokers, is very current. Timely and informative treatment of this important subject, presented in easy-to-grasp terms, spiced with witty and helpful illustrations.
- Steven J. Mayover, Free Lib. of Philadelphia
Copyright 1989 Reed Business Information, Inc.
- Steven J. Mayover, Free Lib. of Philadelphia
Copyright 1989 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill
- Publication date1991
- ISBN 10 0070074518
- ISBN 13 9780070074514
- BindingPaperback
- Edition number3
- Number of pages272
- IllustratorMunce Howard
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Do-It-Yourself Marketing Research
Published by
McGraw-Hill
(1991)
ISBN 10: 0070074518
ISBN 13: 9780070074514
Used
Softcover
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Book Description Condition: Very Good. Munce, Howard (illustrator). Very Good condition. With remainder mark. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # Y14I-00771
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Stock Image
Do-It-Yourself Marketing Research
Published by
McGraw-Hill
(1991)
ISBN 10: 0070074518
ISBN 13: 9780070074514
Used
paperback
Quantity: 1
Seller:
Rating
Book Description paperback. Condition: Good. Munce, Howard (illustrator). Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_346847938
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