Synopsis
Thoroughly updated and completely rewritten, this second edition aims to capture the vitality of sales management in an environment that is constantly changing. Noted for its realism in presenting the sales management function, the text incorporates examples of current practises and includes realistic case studies, carefully developed to provide a variety of learning opportunities. The second edition has increased emphasis on professional selling, ethics, international issues, automation and sales technology, changes in personal selling, and gender and racial diversity of the sales force.
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Sales Management: Concepts, Practices, and Cases (MCGRAW HILL SERIES IN MARKETING)
Seller: Ammareal, Morangis, France
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Hardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1993. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-463-410