Items related to Pricing: Making Profitable Decisions (MCGRAW HILL SERIES...
Synopsis
Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.
"synopsis" may belong to another edition of this title.
About the Author
Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Pricing: Making Profitable Decisions (MCGRAW HILL SERIES...
Stock Image
Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.8. Seller Inventory # G0070427828I3N00
Quantity: 1 available
Stock Image
Pricing : Making Profitable Decisions
Published by
McGraw-Hill Companies, The, 1990
ISBN 10: 0070427828
ISBN 13: 9780070427822
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2nd Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3093059-6
Quantity: 1 available
Stock Image
Pricing : Making Profitable Decisions
Published by
McGraw-Hill Companies, The, 1990
ISBN 10: 0070427828
ISBN 13: 9780070427822
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 2nd Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5358876-6
Quantity: 1 available
Seller Image
Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers. Seller Inventory # BSM.KMWO
Quantity: 1 available
Seller Image
Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
Seller: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.
Seller rating 4 out of 5 stars
Condition: acceptable. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Acceptable condition! Any other included accessories are also in Acceptable condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear such as cover tears discoloration, staining, marks, scuffs, etc. All pages intact. Seller Inventory # GWSVV.0070427828.A
Quantity: 1 available
Stock Image
Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. Seller Inventory # Abebooks7278
Quantity: 1 available