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Synopsis
This text blends state-of-the-art theory with applications, introducing management concepts via current examples from a variety of organizations. This emphasis on actual business practice is supported by features such as "Executive Interviews" and "Strategic Management Applications" boxes.
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About the Author
Alex Miller, University of Tennessee.
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- PublisherMcgraw-Hill College
- Publication date1995
- ISBN 10 0070427917
- ISBN 13 9780070427914
- BindingHardcover
- Edition number2
- Rating
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Strategic Management
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McGraw-Hill Companies, The, 1995
ISBN 10: 0070427917
ISBN 13: 9780070427914
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