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Effective business communications - Hardcover

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9780070440944: Effective business communications

Synopsis

The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively.

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About the Author

Herta Murhpy is deceased. Please do not send any correspondence to either her school or home addresses.

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  • PublisherMcGraw-Hill
  • Publication date1988
  • ISBN 10 0070440948
  • ISBN 13 9780070440944
  • BindingHardcover
  • Edition number5
  • Number of pages730
  • Rating
    • 4.22 out of 5 stars
      88 ratings by Goodreads

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A. Murphy, Herta:
Published by McGraw-Hill Inc.,US, 1988
ISBN 10: 0070440948 ISBN 13: 9780070440944
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Murphy, Herta A
Published by McGraw-Hill, 1988
ISBN 10: 0070440948 ISBN 13: 9780070440944
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Murphy, Herta A
Published by McGraw-Hill, 1988
ISBN 10: 0070440948 ISBN 13: 9780070440944
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