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"...the most brilliant marketing mind of all belonged to Marshall McLuhan. Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." Wall Street Journal
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Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0070454361
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0070454361