Marketing Management: Strategies and Programs (McGraw-Hill series in marketing)

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9780070489424: Marketing Management: Strategies and Programs (McGraw-Hill series in marketing)

This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.

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Guiltinan, Joseph; Paul, Gordon W.
Published by McGraw-Hill Inc.,US (1991)
ISBN 10: 0070489424 ISBN 13: 9780070489424
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Book Description McGraw-Hill Inc.,US, 1991. Hardcover. Book Condition: New. book. Bookseller Inventory # 70489424

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2.

Joseph Guiltinan; Gordon W. Paul
Published by McGraw-Hill Inc.,US (1991)
ISBN 10: 0070489424 ISBN 13: 9780070489424
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Inc.,US, 1991. Hardcover. Book Condition: New. book. Bookseller Inventory # 0070489424

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 86.24
Convert Currency

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Shipping: FREE
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