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This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout.
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- PublisherMcGraw-Hill Companies
- Publication date1991
- ISBN 10 0070489424
- ISBN 13 9780070489424
- BindingPaperback
- Edition number4
- Number of pages449
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Marketing Management: Strategies and Programs (McGraw-Hill Series in Marketing)
Published by
McGraw-Hill Companies
(1991)
ISBN 10: 0070489424
ISBN 13: 9780070489424
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paperback
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Book Description paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_392033189
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Marketing Management: Strategies and Programs
Published by
McGraw-Hill
(1991)
ISBN 10: 0070489424
ISBN 13: 9780070489424
Used
Hardcover
Quantity: 1
Seller:
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780070489424. Seller Inventory # 9820546
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