Items related to Marketing Management: Strategies and Programs
Synopsis
Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects.
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Marketing Management: Strategies and Programs
Published by
McGraw-Hill Publishing Co., 1997
ISBN 10: 007114255X
ISBN 13: 9780071142557
Used
Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-T-034-01189
Quantity: 1 available
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Marketing management. strategies and programs.
Published by
McGraw-Hill Publishing Co., 1997
ISBN 10: 007114255X
ISBN 13: 9780071142557
Used
Softcover
Seller: Antiquariat Bookfarm, Löbnitz, Germany
Seller rating 5 out of 5 stars
6th ed. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIc 1473f 9780071142557 Sprache: Englisch Gewicht in Gramm: 550. Seller Inventory # 2094688
Quantity: 1 available
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Marketing Management - Strategies And Programs
Seller: Book Haven, Wellington, WLG, New Zealand
Seller rating 5 out of 5 stars
Hardback. Condition: Good. Sixth Edition Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects. No DJ; heavy. 463 pages. Seller Inventory # 1539216
Quantity: 1 available
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Marketing Management: Strategies and Programs
Published by
McGraw-Hill Publishing Co., 1997
ISBN 10: 007114255X
ISBN 13: 9780071142557
New
Softcover
Seller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEJUNE24-52119
Quantity: 1 available
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Marketing Management: Strategies and Programs
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071142557. Seller Inventory # 9533411
Quantity: 1 available
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Marketing Management: Strategies and Programs
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071142557. Seller Inventory # 9533410
Quantity: 1 available