Managing with a Conscience: How to Improve - Hardcover

Sonnenberg, Frank K.

Hardcover

ISBN 10: 0070593620 ISBN 13: 9780070593626

Publisher: McGraw-Hill Companies, 1993

Synopsis

In a world where change is an everyday occurrence, business as usual is a guaranteed recipe for failure. In the pursuit of short-term profits, short-sighted managers and organizations that insist on sacrificing integrity, trust, honour, and commitment to achieve bottom-line results are doomed to wither under today's escalating pressures for business change. "Managing With a Conscience" spells out a better option for improving long-term corporate and individual success: restore traditional values and in trust and integrity into all business practices and relationships, both internal and external. "Managing With a Conscience" is about replacing the traditional "we" against "them" mentality with a new perception of "us" that encourages the growth of profitable, long-term relationships with employees, customers, clients, suppliers, and alliance partners. It's about decreasing time to market, promoting service excellence, communicating in a world of information overload, and energizing the decentralized work force. To guide readers, this book offers proven management practices for creating a corporate environment of loyalty and caring, one that prompts people to work to a higher level, exceed customer expectations, and ensure that products are flawless and produced on time and within budget. Today, competitive advantage belongs to those companies and individuals who carefully build trust, vigorously nurture it, and constantly reinforce it to meet tough business challenges. With its practical, values-driven approach, "Managing With a Conscience" shows ways of winning the loyalty of the marketplace; building open, honest communication with employees and maintaining high standards of honest business conduct.

About this title

From the Back Cover:

How to cultivate values and deliver value--the new road to peak performance Competitive advantage and long-term rewards go to companies that carefully build trust, vigorously nurture it, and constantly reinforce it to meet tough challenges. In this practical and much-praised guide, marketing master Frank Sonnenberg delivers a blueprint for winning loyalty in the marketplace; creating an "organization with passion"; embracing change; replacing bureaucracy with flexibility and speed; and restoring integrity to the bottom line.

About this edition

• Publisher: McGraw-Hill Companies
• Publication date: 1993
• ISBN 10: 0070593620
• ISBN 13: 9780070593626
• Binding: Hardcover